DIY Packaging: Which Materials for Which Products
ShippingLabel Editorial Team··6 min read
Packaging is a margin game. Under-pack and items get damaged, eating profit in returns. Over-pack and you waste money and space. The sweet spot varies by product. Here's what to use for each common product category.
Bubble Wrap — The All-Purpose Protector
- Use for: fragile items (glass, ceramics, electronics, jewelry)
- Small bubble (3/16"): small delicate items
- Medium bubble (5/16"): most general use
- Large bubble (1/2"): heavy fragile items
- Wrap 2-3 layers around fragile items
- Bulk rolls from Uline, Amazon Business, PackagingBrahma
Kraft Paper — Eco + Cheap
- Use for: void fill, wrapping non-fragile items
- 30 lb weight: standard wrapping
- 50 lb weight: heavy-duty, reinforced
- Curbside recyclable (huge sustainability win)
- Cheaper per foot than bubble wrap for void fill
- Brands: Uline, Scotch, PackagingBrahma
Packing Peanuts — Void Fill
- Use for: filling empty space in boxes to prevent shifting
- EPS foam (traditional): cheapest, not recyclable
- Biodegradable starch: eco-friendly, dissolves in water
- Air pillows: cheapest per cubic inch, neat disposal
- Not a replacement for bubble wrap — peanuts don't protect fragile items
Corrugated Boxes — The Foundation
- Single-wall (standard): under 15 lb contents
- Double-wall: 15-30 lb contents, fragile items
- Triple-wall: 30-50 lb, heavy or fragile
- Match box size to contents (avoid DIM weight penalties)
- Bulk from Uline, Amazon Business
Poly Mailers — For Soft Goods
- Use for: clothing, soft accessories, flat items
- 2.5 mil: standard clothing
- 3+ mil: multi-item or heavier soft goods
- Cheaper per unit than boxes + lighter = DIM weight savings
- Not for fragile items (no protection)
Bubble Mailers — Hybrid Small Item Protection
- Use for: small fragile items (jewelry, small electronics, books)
- Kraft exterior + bubble lining
- Convenient peel-and-stick closure
- Cheaper than bubble-wrapping + boxing for individual small items
Tape — Don't Skimp Here
- Packing tape (polypropylene): standard clear packing tape
- Kraft paper tape: eco-friendly, curbside recyclable
- Reinforced paper tape: heavy boxes
- Don't use: masking tape, duct tape, cheap dollar-store tape (fails in transit)
- Apply using H-method: seal center + both side seams
Cheapest Per Product Category
- Clothing: Poly mailer + optional tissue paper
- Books: Bubble mailer or Media Mail-appropriate box
- Jewelry: Bubble mailer with jewelry box inside
- Electronics: Box with 2-3" bubble wrap padding
- Ceramics: Box-in-box, multiple layers bubble wrap
- Candles: Box with bubble wrap + insulation in summer
- Fragile art: Rigid mailer or box with corner protectors