DIY Packaging: Which Materials for Which Products

ShippingLabel Editorial Team··6 min read

Packaging is a margin game. Under-pack and items get damaged, eating profit in returns. Over-pack and you waste money and space. The sweet spot varies by product. Here's what to use for each common product category.

Bubble Wrap — The All-Purpose Protector

  • Use for: fragile items (glass, ceramics, electronics, jewelry)
  • Small bubble (3/16"): small delicate items
  • Medium bubble (5/16"): most general use
  • Large bubble (1/2"): heavy fragile items
  • Wrap 2-3 layers around fragile items
  • Bulk rolls from Uline, Amazon Business, PackagingBrahma

Kraft Paper — Eco + Cheap

  • Use for: void fill, wrapping non-fragile items
  • 30 lb weight: standard wrapping
  • 50 lb weight: heavy-duty, reinforced
  • Curbside recyclable (huge sustainability win)
  • Cheaper per foot than bubble wrap for void fill
  • Brands: Uline, Scotch, PackagingBrahma

Packing Peanuts — Void Fill

  • Use for: filling empty space in boxes to prevent shifting
  • EPS foam (traditional): cheapest, not recyclable
  • Biodegradable starch: eco-friendly, dissolves in water
  • Air pillows: cheapest per cubic inch, neat disposal
  • Not a replacement for bubble wrap — peanuts don't protect fragile items

Corrugated Boxes — The Foundation

  • Single-wall (standard): under 15 lb contents
  • Double-wall: 15-30 lb contents, fragile items
  • Triple-wall: 30-50 lb, heavy or fragile
  • Match box size to contents (avoid DIM weight penalties)
  • Bulk from Uline, Amazon Business

Poly Mailers — For Soft Goods

  • Use for: clothing, soft accessories, flat items
  • 2.5 mil: standard clothing
  • 3+ mil: multi-item or heavier soft goods
  • Cheaper per unit than boxes + lighter = DIM weight savings
  • Not for fragile items (no protection)

Bubble Mailers — Hybrid Small Item Protection

  • Use for: small fragile items (jewelry, small electronics, books)
  • Kraft exterior + bubble lining
  • Convenient peel-and-stick closure
  • Cheaper than bubble-wrapping + boxing for individual small items

Tape — Don't Skimp Here

  • Packing tape (polypropylene): standard clear packing tape
  • Kraft paper tape: eco-friendly, curbside recyclable
  • Reinforced paper tape: heavy boxes
  • Don't use: masking tape, duct tape, cheap dollar-store tape (fails in transit)
  • Apply using H-method: seal center + both side seams

Cheapest Per Product Category

  • Clothing: Poly mailer + optional tissue paper
  • Books: Bubble mailer or Media Mail-appropriate box
  • Jewelry: Bubble mailer with jewelry box inside
  • Electronics: Box with 2-3" bubble wrap padding
  • Ceramics: Box-in-box, multiple layers bubble wrap
  • Candles: Box with bubble wrap + insulation in summer
  • Fragile art: Rigid mailer or box with corner protectors

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